To Do
Tuesday, 7 February 2012
Edward Beckmann
Business Coach,
Facilitator & Trainer
T: 01256 773394 M: 07715 539386
10 Kercher's Field · Overton Hants · RG25 3JS
Awarded European funding (2010) to deliver training to develop your business or organisation
Getting moving and winning more customers
Isn't it fantastic when your business starts to work? But how do you get it to grow the size you want it to?
As you find the money coming in and you begin to get your investment back, are you set up for a proper campaign to generate interest from more people, make the most from PR and become busy and effective?
You will find it useful to stand back with someone else and review:
- how you got your initial customers and how you can make
the most of their custom - how to attract the attention of more people
- making a limited marketing budget go a long way
- how to make a financial plan for expansion
- the results you got from time and money spent on networking, events and exhibitions
- the pros and cons of employing people or subcontracting some tasks
Expansion invariably involves taking the customer's position and discussing "what might interest me?" or "how is that different from my usual supplier?". I can help you to prepare the key messages, keep track of the PR options that you will have, brief specialist marketing support to get good value for money or discuss what options there are to cope with the workload.
"Marketing is so much more than placing adverts. It is the fascination of totally understanding your customers"
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